Tony: Ruscoe sharper than Blair?

I've just come across some great analysis of SERPs on Tony Ruscoe's blog (UK Goverment assumes everyone uses Google) where he demonstrates that he's sharper than the governments online team.

Back in March he saw the TV spot and searched online to discover that it was only Google that had been search optimised with regard to the 'Act On CO2' campaign! Whilst a little premature (my suspicion being that the govt. site was just being indexed far quicker by Google's spiders)
the post is well worth a glance as he covers all major engines and raises alot of the concerns I have over this curious shift towards search from the government.

I've summarised Tony's SERP analysis below:

So let’s take a look at the results returned by the four most popular search engines...

Google – www.google.com/search?q=act+on+co2

• Top sponsored result links to:
  Act on CO2
  www.dft.gov.uk
• Top organic result links to:
  With help from you, we can reduce CO2 | ACT ON C02
  www.dft.gov.uk/ActOnCO2/

Yahoo – search.yahoo.com/search?p=act+on+co2

• Top sponsored result links to:
  Need a Fire Extinguisher?
  www.actfire.co.uk
• Top organic result links to:
  .: Albany Democrat-Herald :. Archives
  www.dhonline.com/articles/2006/11/30/news/opinion/4edi01_congress.txt

Windows Live – search.live.com/results.aspx?q=act+on+co2

• Top sponsored result links to:
  Information and resources for co2
  www.gawwk.co.uk
• Top organic result links to:
  Housewarming: Issues
  www.housewarming.org.uk/issues.html

Ask – www.ask.com/web?q=act+on+co2

• Top sponsored result links to:
  CO2 Cartridges
  www.tyreinflators.co.uk
• Top organic result links to:
  Act on CO2 minister urges motorists
  www.egovmonitor.com/node/9712

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