Act On CO2 Online: Latest Blog Posts and Links

Continuing on from the last post looking briefly at Google and Yahoo! SERPs for the search query "act on co2" I decided to poke around a little more and see what's been written recently.

Links to www.dft.gov.uk/ActOnCO2/

Google shows 10 pages indexed that link to the Act On CO2 page, half of which are non-government sites. Yahoo! Site Explorer shows over 264 sites linking there including WhatCar and the GreenCarCongress. Google Blog search even indexed my last post within an hour of it being posted!



I found a post on Dizzy Thinks from the end of March claiming that the DFT's Act On CO2 website cost "a cool £110,270". I also came across the MySpace blog http://blog.myspace.com/actonco2 with 5 posts, the most recent 3 of which link directly to pages on this government website.

James Cooke has an interesting article on his blog where he considers in a post called 'Using Google Trends to track DoT 'Act On CO2' Campaign' that the DFT have made "a bad choice". He, like myself, wonders if the "implications of not publishing a URL, but a search term instead" leaves the civil servants open to link bombing.

His suggestion to track search volume on Google Trends is an interesting one though in my experience there's unlikely to ever be high enough search volume for this tool to be useful, perhaps Hitwise data will materialise though...